MIAM ( Magnificent International Art Manufacturing ) is a brand name created by Yann Le Gal to reflect on the status of the artist and their work in contemporary society. MIAM satirizes and parodies the way we consume artworks and artists' names, turning them into ordinary consumer goods, like packets of potato chips.

MIAM is also a project that explores the role of the painter. What does it mean to use traditional tools such as brushes and paint in the 21st century? How can the painter, using these primitive tools, compete with the digital imagery that is accessible to everyone?

The MIAM project includes several collections of works. The originality of these artifacts lies in the fact that they resemble industrial products, which they are not. They are unique handcrafted works, imitating industrial objects, produced in limited editions. Some have been completed, while others are still in progress, all designed to engage with the iconic figure of the Western tradition: the painter.

• "Artists’ Names collection" is a series of artists' names stamped on Chinese paper, resembling business cards, each individually packaged. This series illustrates how artists' names are used as trademark brands. The collection already includes several hundred pieces, featuring artists from antiquity to the Italian Renaissance.

The price of each piece is based on the highest auction sale price. Some artists have no auction record, making them "out of the market."

• “Artist’s used collection” includes brushes, paint tubes, cloths, palettes, turpentine, and other items, all old and no longer in use, originally meant to be discarded. They are preserved as relics and presented in individual packaging.

• “Miammagazine” is a series of oil paintings presented as magazine covers, questioning the purpose and subjects of painting within the Western tradition.

The highlight of this series is an original facsimile of The Virgin and Child with Saint Anne, a masterpiece by Leonardo da Vinci. His work and life continue to fascinate us today, and every exhibition or sale of his drawings or paintings becomes an international event. Leonardo serves as the ultimate symbol of the painter. This facsimile is used as a "ready-made" to illustrate the power of art as depicted in the MIAM project.

The Virgin and Child with Saint Anne from Leonardo da Vinci

• “miam-manufacturing.com” is a website conceived as a digital artwork to establish MIAM as a brand name. The design, slogans, vocabulary, company vision and history, presentation of works, and pricing all form part of an ironic puzzle that plays with the clichés of the contemporary art scene.